Use Social Media to Grow and Be Seen!

    
    

            Andy Warhol said it best. "In the future, everyone will be famous for fifteen minutes." Who can ever really know if Andy could have made a prediction to how powerful and far reaching this statement would become in our current era.  As a pop artist, Andy promulgated the idea of mass production that mirrored the modern times of advertisement.  Many people feel differently about his work in the art media, as with anything, but look at how much his quote and his artistic aesthetic has carried over decades later.  We have undergone so many transformations in the digital information age.  With not only the dawn of the internet but its complex software expansion, each of us can literally have hundreds of thousands of viewers for our creative projects at any given time.

           Processes which easily used to cost ten's of thousands of dollars have become cheaper or, in many cases, are now free.  The multiple weeks, even months, once spent in the production of a project have been reduced to seconds and minutes.  In some cases, even the size of a team needed to do different parts of a project has been downsized.  A creative project can easily be brought to the fan in minutes and wherever there is mobile and internet access.  The world is far more convenient for creators looking for ways to connect to a global audience.

           In our search for lesser known, but very talented writers and artist, Titanium has paid attention to several content creator websites hosting one or more comic series.  Most of these websites have little or no money to distribute their works through traditional commercial sources. These individuals are instead well tuned into social media and its millions of international users.  There are more of these types of creators who merge their writing and artistic talents with their knowledge of software and social media.  In many ways, these digital forms of media have an even greater impact than traditional media.  It's easy to have a link on a social network account/page, but it's a sign of know how when you can use the finer features of social networking to be seen, heard and even more powerful, be felt by fans.  It is important because it has become the first place fans go

            Before the digital age, word of mouth was an important aspect of marketing.  This still exists today, but the affect is even greater.  People can see reviews all over the world instead of on their local news or from a neighbor.  If customers have a good experience, they will tell one person; if they have a bad experience, they will tell ten. Social media has exponentially multiplied this equation. 

            If you are a creator or belong to a comic company, learn about the times we are living in with relations to comics and digital media.  Pay attention to older models, what worked and didn't work.  Look at companies that are doing well financially and commercial in relation to companies that are not doing well.  Stay aware and keep focused.